FabricationsHQ - Putting the Words to the Music
  • Muirsical Thoughts, Muirsical News Last update: July 11th
  • Latest Articles (links)
  • The Davidson Trio - Cougar
  • The Birthday Massacre - Pathways
  • Alice Armstrong - Fury & Euphoria EP
  • Robert Berry (June 2025)
  • Lynsey Dolan Band - Higher EP
  • Little Lore - River Stories EP
  • Revenant - Best Medicine EP
  • Pearl Handled Revolver - Tales You Lose
  • The Rockerati - Black Book EP
  • Jakko M. Jakszyk - Son Of Glen
  • Rigid Soul - Rigid Soul
  • 2025 Reviews>
    • Alliance - Before Our Eyes
    • Gypsy Pistoleros - Church Of The Pistoleros
    • Dean Owens - Spirit Ridge
    • Félix Rabin - Blue Days EP
    • Simon McBride - Recordings 2020-2025
    • Dim Gray - Shards
    • Steve Hackett - Live Magic At Trading Boundaries
    • James O'Hurley - A Certain Stranger
    • Mud - The Rak Years 1973-75
    • Thorbjørn Risager & The Black Tornado - House Of Sticks
  • 2025 Featured Album Reviews >
    • Bill Nelson - Quit Dreaming And Get On The Beam (Deluxe Edition)
    • Don Airey - Pushed to the Edge
    • Erja Lyytinen - Smell The Roses
    • The Damn Truth - The Damn Truth
    • The Adventures - Once More With Feeling
    • Jon Anderson & The Band Geeks - Live Perpetual Change
    • Jason Bieler & The Baron Von Bielski Orchestra - The Escapologist
    • Black Eyed Sons - Cowboys In Pinstriped Suits
    • Dream Theater - Parasomnia
    • Jethro Tull - Curious Ruminant
  • 2024 Reviews >
    • Robert Fleischman - Emotional Atlas
    • Lazarus Heights - Papillon
    • Toby Lee - House On Fire
    • Innes Sibun - The Preacher
    • Ned Evett - Strange Kind Of Freedom
    • DeWolff - Muscle Shoals
    • The Southern River Band - D.I.Y
    • MYPD - Basssik
    • Toby and the Whole Truth - Look Out! Vol.1
    • Blue Nation - The Ordinary People
    • The Round Window - Fram EP
    • Mike Ross - Electric Smoke
    • Mississippi MacDonald - I Got What You Need
    • The Dictators - The Dictators
    • Matt Steady - Flight Of The Raven
    • Various Artists - Tributes : Songs For Neil Vol 5
    • The Sheepdogs - Paradise Alone EP
    • Then Comes Silence - Trickery
    • Caitlin Krisko & The Broadcast - Blueprints EP
    • Deep Purple =1
    • Arielle - Reel To Real
    • Raintown - Acoustic Heart
    • Ivan Drever - Covered
    • Rich Young - Prozac Diary
    • The Dave Foster Band - Maybe They'll Come Back For Us
    • Mr. Big - Ten
    • Jill Jackson - Curse Of The Damned
    • Daryl Hall - D
    • John Oates - Reunion
    • Gagarin - Komorebi
    • Paul Mallatratt - The Planets; Screaming Thru Heartache
    • Quinn Sullivan - Salvation
    • Edit The Tide - Reflections In Sound EP
    • Attic Theory - What We Fear The Most
    • Stone Angels - Up In Smoke
    • Ramblin' Preachers - Sins & Virtues
    • The Treatment - Wake Up The Neighbourhood
    • Ben Hemming - Darkness Before Dawn
    • The Now - Too Hot To Handle
    • Kelowna - Better Day EP
    • Tom Killner - Borrowed Time
    • Beaux Gris Gris And The Apocalypse - Hot Nostalgia Radio
    • The Milk Men - Holy Cow!
    • The Toy Dolls - The Singles
    • Turbulence - B1nary Dream
    • It Bites FD - Return To Natural
    • Blue Öyster Cult - Ghost Stories
    • Hawkwind - Stories From Time And Space
    • These Wicked Rivers - Force Of Nature
    • Alice Di Micele - Interpretations Vol 1
    • Walter Trout - Broken
    • Silveroller - At Dawn EP
    • Jack J Hutchinson - Battles
    • Little Lore - Seven Stories EP (Part One & Part Two)
    • Elles Bailey - The Night Owl & The Lark EP
    • Blue Nation - Reflections EP
    • Rick Wakeman - Live at the London Palladium 2023
    • Chris Wragg and Greg Copeland - The Last Sundown
    • Sons Of Liberty - The Detail Is In The Devil
    • EBB - The Management Of Consequences EP
    • Thunder - Live At Islington Academy 2006; Live At Leeds 2015
    • Robby Krieger And The Soul Savages
  • 2024 Featured Album Reviews>
    • Austin Gold - Ain't No Saint
    • Cats In Space - Time Machine
    • The Outlaw Orchestra - La Familia
    • Mojo Thunder - The Infinite Hope
    • Beth Hart - You Still Got Me
    • Eclipse - Megalomanium II
    • Al Stewart - Past, Present & Future (50th Anniversary Edition)
    • Kenny Wayne Shepherd - Dirt On My Diamonds Volume 2
    • Scalet Rebels - Where The Colours Meet
    • Robert Jon & The Wreck - Red Moon Rising
    • Elles Bailey - Beneath the Neon Glow
    • Jon Anderson & The Band Geeks - True
    • The Commoners - Restless
    • Brave Rival (Fight Or Flight)
    • Al Di Meola - Twentyfour
    • Focus - Focus 12
    • Big Wolf Band - Rebel's Journey
    • Robin Trower - Bridge Of Sighs (50th Anniversary Edition)
    • Vanden Plas - The Empyrean Equation of the Long Lost Things
    • Troy Redfern - Invocation
    • Amigo The Devil - Yours Until The War Is Over
    • Preacher Stone - V
    • Bison Hip - Welcome To The Rest Of Your Life
    • Waysted - Won't Get Out Alive 1983-1986
    • SiX BY SiX - Beyond Shadowland
    • Dan Patlansky - Movin' On
    • Jane Getter Premonition - Division World
    • Today Was Yesterday - Today Was Yesterday
    • Steve Hackett - The Circus And The Nightwhale
    • Mama's Boys - Runaway Dreams 1980-1992
  • 2023 Reviews
  • 2023 Featured Album Reviews >
    • Blue Deal - Can't Kill Me Twice
    • THEIA - The Wet Die Young EP
    • The Round Window - Everywhere & Nowhere
    • Long Road Home - Are We Invisble?
    • Dolly Parton - Rockstar
    • Various Artists - Shake That Thing! The Blues In Britain 1963-1973
    • Kenny Wayne Shepherd - Dirt On My Diamonds Vol. 1
    • The Blue Lena - Darkwood
    • LALU - The Fish Who Wanted To Be King
    • Celebrate It Together : The Very Best Of Howard Jones 1983-2023
    • Stray - About Time
    • Skinny Knowledge - twentytwo
    • Robin Trower (featuring Sari Schorr) - Joyful Sky
    • Trevor Rabin - Rio
    • Vega - Battlelines
    • Downes Braide Association - Celestial Songs
    • High Pulp - Days In The Desert
    • Starlite & Campbell - STARLITE.ONE
    • Matteo Mancuso - The Journey
    • Oli Brown & The Dead Collective - Prelude & Prologue EPs
    • Extreme - Six
    • Bison Hip - Older Stronger Better
    • Joy Dunlop - Caoir
    • Mike Ross - Third Eye Open
    • Martin MIller - Maze Of My Mind
    • Cruachan - The Living and The Dead
    • King Kraken - MCLXXX
    • Heavy Metal Kids - The Albums 1974-1976
    • Anchor Lane - Call This a Reality?
    • Doomsday Outlaw - Damaged Goods
    • Hayley Griffiths - Far From Here Hayley Griffiths Band - MELANIE
  • 2022 Reviews
  • 2022 Featured Album Reviews >
    • Moon City Masters - The Famous Moon City Masters
    • Steve Hill - Dear Illusion
    • Kira Mac - Chaos is Calling
    • EBB - Mad & Killing Time
    • The Commoners - Find A Better Way
    • Rebecca Downes - The Space Between Us
    • Erja Lyytinen - Waiting For The Daylight
    • Chris Antonik - Morningstar
    • The Milk Men - Spin The Bottle
    • SiX BY SiX - SiX BY SiX
    • Jeff Berlin - Jack Songs
    • Keef Hartley Band - Sinnin' For You The Albums 1969-1973
    • Toby Lee - Icons Vol.1
    • Montrose - I Got The Fire : Complete Recordings 1973-1976
    • Orianthi - Live From Hollywood
    • Valeriy Stepanov Fusion Project - Album No. 2
    • Dan Reed Network - Let's Hear It For The King
    • Ali Ferguson - The Contemplative Power Of Water
    • Edgar Winter - Brother Johnny
    • Joe Satriani - The Elephants Of Mars
    • Dave Cureton - State Of Mind
    • Larry McCray - Blues Without You
    • Tears for Fears - Tipping Point
    • Kris Barras Band - Death Valley Paradise
    • Dan Patlansky - Shelter of Bones
    • Black Lakes - For All We've Left Behind
    • Wille & The Bandits - When The World Stood Still
    • LALU - Paint the Sky
    • Various Artists - Revolt Into Style 1979
  • Selected 2025 Gig Reviews >
    • Robin Trower - Oran Mor, Glasgow
    • Gypsy Pistoleros and The Outlaw Orchestra - DreadnoughtRock, Bathgate
    • Erja Lyytinen - Nice N Sleazy, Glasgow
    • Troy Redfern - Backstage, Kinross
  • Selected 2024 Gig Reviews>
    • Silveroller - Backstage, Kinross
    • Dave Arcari - Harbour Arts Centre, Irvine
    • Jack J Hutchinson - Bannermans, Edinburgh
    • Gypsy Pistoleros - Bannermans, Edinburgh
    • Kira Mac - Oran Mor, Glasgow
    • Sari Schorr; Matt Pearce & The Mutiny - Oran Mor, Glasgow
    • Dan Patlansky - Oran Mor, Glasgow
    • The Davey Pattison Band - Backstage, Kinross
    • Verity/Bromham Band - Backstage, Kinross
    • Moving Pictures - Venue 38, Ayr
    • The Countess Of Fife - Harbour Arts Centre, Irvine
    • Connor Selby - Backstage at the Green, Kinross
    • Rebecca Downes - Backstage, Kinross
  • Selected 2023 Gig Reviews >
    • Ben Poole - The Ferry, Glasgow
    • Moving Pictures - The Garage, Glasgow
    • Hamish Stuart & James Bown Is Annie; Hamilton Loomis - Darvel Music Festival
    • Amigo The Devil - The Classic Grand, Glasgow
    • Davey Pattison Blues Band - DreadnoughtRock, Bathgate
    • Joe Satriani - O2 Academy, Glasgow
    • Walter Trout - Oran Mor, Glasgow
    • Dan Patlansky - Stereo, Glasgow
    • Sari Schorr - The Classic Grand, Glasgow
    • Focus - The Ferry, Glasgow
    • Elles Bailey - The Caves, Edinburgh
    • The Blackheart Orchestra - Hotel Utopia UK tour
    • The Wilson Brothers - Backstage at the Green, Kinross
  • Selected 2022 Gig Reviews >
    • WinterStorm Rock Weekender - Troon
    • Jack J Hutchinson - Bannermans, Edinburgh
    • Paul McCartney - Pyramid Stage, Glastonbury 2022
    • Daryl Hall - Ryman Auditorium, Nashville
    • Joe Bonamassa - SEC Armadillo, Glasgow
    • Dan Patlansky - Oran Mor, Glasgow
    • Eric Gales - Oran Mor, Glasgow
  • Muirsical Conversations 2025>
    • Ned Evett (May 2025)
    • Sandi Thom (February 2025)
  • Muirsical Conversations 2024>
    • Mississippi MacDonald (December 2024)
    • Walter Trout (October 2024)
    • Albert Bouchard (August 2024)
    • Robert Berry - August 2024
    • Troy Redfern (May 2024)
    • Dan Patlansky (March 2024)
    • Connor Selby (February 2024)
  • Muirsical Conversations 2023>
    • Del Bromham (November 2023)
    • Sari Schorr (October 2023)
    • Suzy Starlite & Simon Campbell (September 2023)
    • Ali Ferguson (August 2023)
    • Leoni Jane Kennedy (August 2023)
    • Joy Dunlop (May 2023)
    • Dan Patlansky - April 2023
    • Hayley Griffiths (February 2023)
    • Steve Hill (January 2023)
  • Muirsical Conversations 2022>
    • Rebecca Downes (December 2022)
    • Chris Antonik (November 2022)
    • Pat Travers (October 2022)
    • Robert Berry (August 2022)
    • JW-Jones (August 2022)
    • Mike Ross (July 2022)
  • Selected Muirsical Conversations From The Archive>
    • Bernie Marsden (December 2021)
    • Robin George (November 2021)
    • Dennis DeYoung (June 2021)
    • Robert Berry (March 2021)
    • Dan Reed (February 2021)
    • Steve Hackett (January 2021)
    • John Verity (September 2020)
    • Steve Hackett (July 2020)
    • Gary Moat (March 2020)
    • Steve Hackett (October 2019)
    • Rebecca Downes (May 2019)
    • Ben Poole & Wayne Proctor (January 2019)
    • Dan Reed (November 2018)
    • Del Bromham (October 2018)
    • Brian Downey (September 2018)
    • Raintown - Paul Bain & Claire McArthur Bain (May 2018)
    • Hamilton Loomis (December 2017)
    • Alan Nimmo (October 2017)
    • Erja Lyytinen (September 2017)
    • Suzi Quatro (September 2017)
    • Biff Byford (August 2017)
    • Dan Patlansky (June 2017)
    • Graham Bonnet (May 2017)
    • Simon Thacker (April 2017)
    • Sari Schorr (March 2017)
    • Stevie Nimmo (February 2017)
    • Dan Reed (February 2017)
    • Adam Norsworthy (January 2017)
    • Colin James (December 2016)
    • John Lees (October 2016)
    • Sari Schorr (August 2016)
    • Mike Vernon (August 2016)
    • Wayne Proctor (July 2016)
    • Laurence Jones (April 2016)
    • Chantel McGregor (March 2016)
    • John Young (January 2016)
    • Michael Schenker (November 2015)
    • Martin Barre (October 2015)
    • Chris Norman (September 2015)
    • Joanne Shaw Taylor (August 2015)
    • Fee Waybill (July 2015)
    • Ian Anderson (June 2015)
    • John Lodge (June 2015)
    • John Lawton (May 2015)
    • Steve Hackett (May 2015)
    • Manny Charlton (April 2015)
    • Ben Poole (April 2015)
    • Alan Nimmo (February 2015)
    • Popa Chubby (December 2014)
    • Paul Young (July 2014)
    • Bernie Shaw (June 2014)
    • Lee Kerslake (December 2013)
    • Pat Travers (September 2013)
    • Steve Hunter (August 2013)
    • Joy Dunlop (March 2013)
    • Gwyn Ashton (Dec. 2012)
    • Greg Lake (October 2012)
    • Ned Evett (August 2012)
    • Steven Lindsay (July 2012)
    • Dave Cureton (June 2012)
    • Jon Anderson (May 2012)
    • Jeremey Frederick Hunsicker (March 2012)
    • Amy Schugar (Feb. 2012)
    • Robert Fleischman (November 2011)
    • Ivan Drever (Sep. 2011)
    • Michael Sadler (June 2011)
    • James Evans (April 2011)
    • Alyn Cosker (Nov. 2010)
    • Scott Higham (Nov. 2010)
    • Kevin Chalfant (Oct. 2010)
    • Francis Dunnery (Sep. 2010)
    • Duncan Chisholm (Aug 2010)
  • Muirsical Articles >
    • 2019AB?
    • All the World's a Stage (and people falling off it) – 2015 in Review
    • The Fool Guitar - The Fool Story
    • Alex Harvey - Framed in Words. And pictures
    • Home of a Ramblin' Band (Allman Brothers Band Big House Museum)
    • Journey - That Time Forgot
    • Laser Love - Blue Oyster Cult Glasgow Apollo 29-04-78
    • Phil Lynott - Remembering Pt. 3
    • Freddie Mercury - The Days of His Life
    • Gary Moore - Last Exit
    • Mott - Without any of the Hoople-la
    • Muirsical Six of the Best
    • Music Town: A Decade of the Darvel Music Festival
    • Pat Travers - The Forgotten Power Trio
    • Playing Tribute
    • Preaching to the Glasgow Choir Slade 26-03-1982
    • Gerry Rafferty - Humblebum to Multi-Million Seller
    • Cliff Richard - The Rock and Roll Juvenile
    • Slade - Thanks For the Memories
    • The Sweet - A Cut Above the Rest
    • Talon - On Eagles Wings
    • Wild Horses - Thoroughbreds or also-rans?
  • A Personal Journey: Definitive Edition (eBook)
  • Steve Perry (vocalist): One in a Million (eBook)
  • A Writer's Muirsings >
    • Superbowl XLVII MVP: Beyoncé (February 2013)
    • Michael Jackson: The Alternative Verdict (Nov 2011)
    • True Colours (November 2010)
    • It's a New Language, Old Bean (October 2010)
    • Finger Pointing (July 2010)
    • Suffer the Little Children (April 2010)
    • Hey 'Banker', can you spare a dime? (February 2010)
  • Author Bio & Site Info
  • Contact FabricationsHQ

Superbowl XLVII MVP (Most Valuable Publicity): Beyoncé

Picture
Was Beyoncé publicist Yvette Noel-Schure the only one who didn’t see this coming?

Somewhat predictably, kick-started by a removal request and a whole dose of naivety, unflattering photographs of Beyoncé have very quickly become some of the most famous and most-seen images of the singer.

After Beyoncé’s Super Bowl XLVII half-time performance in New Orleans on February 3rd 2013, BuzzFeed (an entertainment and news website that also carries celebrity/ gossip pages) published more than thirty images from the singer's performance, highlighting how "fierce" the singer was during the show.

Were some of the photographs, including the one to the left (Ezra Shaw/ Getty Images), unflattering?

In terms of some of the poses and facial expressions caught frozen in time then yes, they were, but when Yvette Noel-Schure sent an email to BuzzFeed respectfully requesting a number of the photographs removed, it was always going to be a major Buzz for the website...

Rather than remove the offending images, BuzzFeed quickly published not just the email from Noel-Schure but the unflattering photos under another page/ article titled The “Unflattering” Photos Beyoncé’s Publicist Doesn’t Want You To See.

BuzzFeed is the type of Internet magazine site that is built around the success of page views, the volume of responses received and the back and forth posts from both fans and critics of a given celebrity or artist.
So rather than comply with the wishes of a celebrity publicist, BuzzFeed rather obviously decided to highlight the photographs in question.
Which, in turn, made the embarrassed Yvette realise when it comes to the Internet, there is Noel-Schure thing.  

Then the viral fun started. And with Streisand Effect speed.
(The Streisand Effect is where efforts to hide or remove a piece of information only leads to that information being more widely publicised – it is named after Barbra Streisand, whose attempts in 2003 to suppress photographs of her Malibu residence only assisted in having half the world know where to pop round for a cuppa and a song or three).

Before you could put a ring – sorry, lid 
– on it, the Beyoncé photographs and backstory were on just about every social media site you care to mention as well as countless gossip sites, blogs, forum pages and reputable news sites including The Telegraph (Getty Images, the famous photo agency responsible for the majority of the published half-time photographs, did remove most – but not all – of the "unflattering" photographs from their website).

The visuals went viral and the photographs have probably been seen by more people than actually watched the Superbowl and its half-time show.
But of course that wasn’t the end of it – due to the original "please remove" story behind the photographs and the grimaces/ poses in some of the shots, those with a expertise in Photoshop soon got into the action, adding musculature to the Beyoncé physique or going even further by creating “fierce 
Beyoncé” shots in different settings.

Within no time these doctored images had taken on a life of their own to become fully fledged members of the Unflattering 
Beyoncé club, Photoshop memes based on the original photos...  

Picture
While I have some sympathy for the plight of Miss Streisand (a genuine living legend, someone who is known to covet her privacy and is more comfortable away from the spotlight than under it), Mrs Knowles-Carter is never more than a PR opportunity away from a video or photo-shoot, award ceremony, discussion on her fashion designs or endorsing various perfumes, famous cosmetic and soft drink brands.
 
So if you are going to perform at one of the biggest televised events in the United States with a worldwide audience and present your fishnet, lace and leather performance in a flauntive manner, you have to understand that the other side of that choreographed coin – the unflattering photography – comes with the territory.


And let’s not forget Beyoncé is arguably the definitive MTV artist with the looks, body, dance routines and a supporting cast that sell her music through the visual medium.
MTV may stand for Music TeleVision, but it’s more true to say Music To Visualise.
I prefer the older, seldom heard MTL – Music To Listen to
 – but each to their own.

I’m no fan of sites such as BuzzFeed, but they originally posted the pictures under the title The 33 Fiercest Moments From Beyoncé’s Halftime Show and parts of her routine – the poses, postures and expressions could indeed be labelled "fierce."
And the singer is hoisted by her own alter ego’d petard…
I Am… Sasha Fierce is not just the name of Beyoncé’s 2008 studio album; it’s named after her on-stage alter ego.

Personally, I’m delighted to have had the opportunity to see the photographs as it gave me a chance to see what all the fuss was about, having walked away from the half-time show after about a minute to go and do something more entertaining – like playing some music until the second half started.
I did find the 34 minute power outage (which occurred during the third quarter) quite interesting, however.
  
But then I watch the Superbowl for the Superbowl, albeit the forty-seventh one of the series gave this Red & Gold fan the Blues. But that would be a whole other Muirsing.

Baltimore Ravens quarterback Joe Flacco was Superbowl XLVII Most Valuable Player, but Superbowl XLVII Most Valuable Publicity went to 
Beyoncé. 

Because the Superbowl half-time show was, sadly, a perfect example of the sexed-up gloss and little substance 21st century entertainment industry in action.
​

A comment which guarantees I won't be receiving a Guest Pass for Beyoncé's next World Tour.
Unflattery will get me nowhere, but it got Sasha Fierce around the world and back again. 

Ross Muir
February 2013
Website and text contents © FabricationsHQ and Ross Muir
All Rights Reserved